LSE creators
Number of items: 4.
Management
Baek, Tae Hyun, Yim, Mark Yi-Cheon, Park, Jooyoung, Cho, Areum
(2026).
Disruptive but costly: how upside-down logos backfire in consumer responses to brands.
Journal of Retailing and Consumer Services,
88,
https://doi.org/10.1016/j.jretconser.2025.104500
picture_as_pdf
Kim, Jungkeun, Cho, Areum, Baek, Tae Hyun, Park, Jooyoung, Bae, Joonheui
(2025).
The effect of NFT visual quality on consumer evaluations of luxury goods in the metaverse.
Journal of Retailing and Consumer Services,
87,
https://doi.org/10.1016/j.jretconser.2025.104346
picture_as_pdf
Kim, Jungkeun, Jhang, Jihoon, Kim, Seongseop (Sam), Cho, Areum, Kim, Jeong Hyun
(2025).
More variety-seeking in sorted versus non-sorted option displays in hospitality: the moderating effect of optimal stimulation level.
International Journal of Hospitality Management,
129,
https://doi.org/10.1016/j.ijhm.2025.104173
Kim, Jungkeun, Cho, Areum, Lee, Daniel Chaein, Park, Jooyoung, Kim, Aekyoung, Jhang, Jihoon, Kim, Changju
(2025).
Consumer preferences for the visual presentation of non-fungible tokens (NFTs) of luxury products: the role of perceived authenticity.
Journal of Retailing and Consumer Services,
82,
https://doi.org/10.1016/j.jretconser.2024.104131
picture_as_pdf