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    Number of items: 4.
    2026
  • Baek, Tae Hyun, Yim, Mark Yi-Cheon, Park, Jooyoung, Cho, Areum (2026). Disruptive but costly: how upside-down logos backfire in consumer responses to brands. Journal of Retailing and Consumer Services, 88, https://doi.org/10.1016/j.jretconser.2025.104500 picture_as_pdf
  • 2025
  • Kim, Jungkeun, Cho, Areum, Baek, Tae Hyun, Park, Jooyoung, Bae, Joonheui (2025). The effect of NFT visual quality on consumer evaluations of luxury goods in the metaverse. Journal of Retailing and Consumer Services, 87, https://doi.org/10.1016/j.jretconser.2025.104346 picture_as_pdf
  • Kim, Jungkeun, Jhang, Jihoon, Kim, Seongseop (Sam), Cho, Areum, Kim, Jeong Hyun (2025). More variety-seeking in sorted versus non-sorted option displays in hospitality: the moderating effect of optimal stimulation level. International Journal of Hospitality Management, 129, https://doi.org/10.1016/j.ijhm.2025.104173
  • Kim, Jungkeun, Cho, Areum, Lee, Daniel Chaein, Park, Jooyoung, Kim, Aekyoung, Jhang, Jihoon, Kim, Changju (2025). Consumer preferences for the visual presentation of non-fungible tokens (NFTs) of luxury products: the role of perceived authenticity. Journal of Retailing and Consumer Services, 82, https://doi.org/10.1016/j.jretconser.2024.104131 picture_as_pdf
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    1. 2026
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