JEL classification

Journal of Economic Literature Classification (10696) M - Business Administration and Business Economics; Marketing; Accounting (514) M3 - Marketing and Advertising (47) M37 - Advertising (15)
Number of items at this level: 15.
A
  • Arzaghi, Mohammed, Henderson, J. Vernon (2008). Networking off Madison Avenue. Review of Economic Studies, 75(4), 1011-1038. https://doi.org/10.1111/j.1467-937X.2008.00499.x
    • B
  • Borgers, Tilman, Cox, Ingemar, Pesendorfer, Martin, Petricek, Vaclav (2013). Equilibrium bids in sponsored search auctions: theory and evidence. American Economic Journal: Microeconomics, 5(4), 163-187. https://doi.org/10.1257/mic.5.4.163
    • C
  • Chakravarti, Amitav, Janiszewski, Chris (2004). The influence of generic advertising on brand preferences. Journal of Consumer Research, 30(4), 487-502. https://doi.org/10.1086/380284
    • D
  • Dhingra, Swati (2013). Trading away wide brands for cheap brands. American Economic Review, 103(6), 2554-2584. https://doi.org/10.1257/aer.103.6.2554
  • Dhingra, Swati (2011). Trading away wide brands for cheap brands. (CEP Discussion Papers CEPDP1103). London School of Economics and Political Science. Centre for Economic Performance. picture_as_pdf
  • Felgate, Melanie, Fearne, Andrew, Di Falco, Salvatore (2012). Using supermarket loyalty card data to analyse the impact of promotions. International Journal of Market Research, 54(2), 221-240.
    • G
  • Gan, Tan (2024). Robust advertisement pricing. Social Science Research Network (SSRN). https://doi.org/10.2139/ssrn.4788687
    • H
  • Henriques, David (2020). Effects of TV airtime regulation on advertising quality and welfare. Information Economics and Policy, https://doi.org/10.1016/j.infoecopol.2020.100897 picture_as_pdf
    • K
  • Kretschmer, Tobias, Peukert, Christian (2014). Video killed the radio star? Online music videos and digital music sales. (CEP Discussion Papers CEPDP1265). London School of Economics and Political Science. Centre for Economic Performance.
    • M
  • Mantovani, Andrea, Mion, Giordano (2006). Advertising and endogenous exit in a differentiated duopoly. Recherches Économiques de Louvain, 72(1), 19-48. https://doi.org/10.3917/rel.721.0019
    • P
  • Prat, Andrea (1999). Campaign advertising and voter welfare. Centre for Economic Policy Research (Great Britain).
  • Prat, Andrea (1997). Campaign advertising and voter welfare. Center for Economic Research, Tilburg University.
  • Prat, Andrea (2002). Campaign spending with office-seeking politicians, rational voters, and multiple lobbies. Journal of Economic Theory, 103(1), 162-189. https://doi.org/10.1006/jeth.2001.2793
  • Prat, Andrea (1998). Campaign spending with office-seeking politicians, rational voters, and multiple lobbies. Center for Economic Research, Tilburg University.
    • R
  • Rauch, Ferdinand (2011). Advertising expenditure and consumer prices. (CEP Discussion Papers CEPDP1073). London School of Economics and Political Science. Centre for Economic Performance. picture_as_pdf