LSE creators

Number of items: 17.
2025
  • Ramagopalan, Sreeram V, Thaker, Harshal, Walker, Mel, Narasimhan, Om (2025). How much do ex-US revenues make a difference for pharmaceutical investment returns? Journal of Comparative Effectiveness Research, 14(10). https://doi.org/10.57264/cer-2025-0121 picture_as_pdf
    • 2023
  • Hassan, Magda, Prabhu, Jaideep, Chandy, Rajesh, Narasimhan, Om (2023). When bulldozers loom: informal property rights and marketing practice innovation among emerging market microentrepreneurs. Marketing Science, 42(1), 137 - 165. https://doi.org/10.1287/mksc.2022.1379 picture_as_pdf
    • 2022
  • Li, Xiaolin, Singh Rao, Raghunath, Narasimhan, Om, Gao, Xing (2022). Stay positive or go negative? Memory imperfections and messaging strategy. International Journal of Research in Marketing, 39(4), 1127 - 1149. https://doi.org/10.1016/j.ijresmar.2022.01.001 picture_as_pdf
    • 2021
  • Viswanathan, Madhu, Mukherji, Prokriti, Narasimhan, Om, Chandy, Rajesh (2021). The performance impact of core component outsourcing: insights from the LCD TV industry. Journal of Marketing Research, 58(4), 801-826. https://doi.org/10.1177/00222437211010766 picture_as_pdf
    • 2020
  • Viswanathan, Madhu, Narasimhan, Om, John, George (2020). Economic impact of category captaincy: an examination of assortments and prices. Marketing Science, 40(2), 0 - 0. https://doi.org/10.1287/mksc.2020.1251 picture_as_pdf
    • 2018
  • Viswanathan, Madhu, Li, Xiaolin, John, George, Narasimhan, Om (2018). Is cash king for sales compensation plans? Evidence from a large-scale field intervention. Journal of Marketing Research, 55(3), 368-381. https://doi.org/10.1509/jmr.14.0290
    • 2013
  • Kishore, Sunil, Rao, Raghunath Singh, Narasimhan, Om, John, George (2013). Bonuses versus commissions: a field study. Journal of Marketing Research, 50(3), 317-333. https://doi.org/10.1509/jmr.11.0485
    • 2010
  • Chen, Xinlei Jack, Narasimhan, Om, John, George, Dhar, Tirtha (2010). An empirical investigation of private label supply by national label producers. Marketing Science, 29(4), 738-755. https://doi.org/10.1287/mksc.1090.0554
  • Mehta, Nitin, Chen, Xinlei Jack, Narasimhan, Om (2010). Examining demand elasticities in Hanemann's framework: a theoretical and empirical analysis. Marketing Science, 29(3), 422-437. https://doi.org/10.1287/mksc.1090.0524
    • 2009
  • Rao, Raghunath Singh, Narasimhan, Om, John, George (2009). Understanding the role of trade-ins in durable goods markets: theory and evidence. Marketing Science, 28(5), 950-967. https://doi.org/10.1287/mksc.1080.0461
    • 2008
  • Chen, Xinlei Jack, John, George, Narasimhan, Om (2008). Assessing the consequences of a channel switch. Marketing Science, 27(3), 398-416. https://doi.org/10.1287/mksc.1070.0311
  • Aboulnasr, Khaled, Narasimhan, Om, Blair, Edward, Chandy, Rajesh (2008). Competitive response to radical product innovations. Journal of Marketing, 72(3), 94-110. https://doi.org/10.1509/jmkg.72.3.94
  • Mehta, Nitin, Chen, Xinlei Jack, Narasimhan, Om (2008). Informing, transforming, and persuading: disentangling the multiple effects of advertising on brand choice decisions. Marketing Science, 27(3), 334-355. https://doi.org/10.1287/mksc.1070.0310
    • 2006
  • Narasimhan, Om, Rajiv, Surendra, Dutta, Shantanu (2006). Absorptive capacity in high-technology markets: the competitive advantage of the haves. Marketing Science, 25(5), 510-524. https://doi.org/10.1287/mksc.1060.0219
  • Chandy, Rajesh, Hopstaken, Brigitte, Narasimhan, Om, Prabhu, Jaideep (2006). From invention to innovation: conversion ability in product development. Journal of Marketing Research, 43(3), 494-508. https://doi.org/10.1509/jmkr.43.3.494
    • 2005
  • Dutta, Shantanu, Narasimhan, Om, Rajiv, Surendra (2005). Conceptualizing and measuring capabilities: methodology and empirical application. Strategic Management Journal, 26(3), 277-285. https://doi.org/10.1002/smj.442
    • 1999
  • Dutta, Shantanu, Narasimhan, Om, Rajiv, Surendra (1999). Success in high-technology markets: is marketing capability critical? Marketing Science, 18(4), 547-568. https://doi.org/10.1287/mksc.18.4.547