LSE creators

Number of items: 35.
2025
  • Kaul, Rupali, Anderson, Stephen J., Chintagunta, Pradeep K., Vilcassim, Naufel (2025). Call me maybe does customer feedback seeking impact nonsolicited customers? Marketing Science, 44(1), 129 - 154. https://doi.org/10.1287/mksc.2023.0324 picture_as_pdf
    • 2024
  • Anderson, Stephen J., Chintagunta, Pradeep, Vilcassim, Naufel J. (2024). Virtual collaboration technology and international business coaching: examining the impact on marketing strategies and sales. Marketing Science, 43(3), 637 - 672. https://doi.org/10.1287/mksc.2019.0121 picture_as_pdf
  • Germann, Frank, Anderson, Stephen J., Chintagunta, Pradeep K., Vilcassim, Naufel J. (2024). Frontiers: breaking the glass ceiling: empowering female entrepreneurs through female mentors. Marketing Science, 43(2), 244 - 253. https://doi.org/10.1287/mksc.2023.0108 picture_as_pdf
    • 2021
  • Anderson, Stephen J., Chintagunta, Pradeep, Germann, Frank, Vilcassim, Naufel J. (2021). Do marketers matter for entrepreneurs? Evidence from a field experiment in Uganda. Journal of Marketing, 85(3), 78 - 96. https://doi.org/10.1177/0022242921993176
    • 2016
  • Hong, Sungtak, Misra, Kanishka, Vilcassim, Naufel J. (2016). The perils of category management: the effect of product assortment on multicategory purchase incidence. Journal of Marketing, 80(5), 34-52. https://doi.org/10.1509/jm.15.0060
    • 2014
  • Guler, Ali Umut, Misra, Kanishka, Vilcassim, Naufel (2014). Countercyclical pricing: a consumer heterogeneity explanation. Economics Letters, 122(2), 343-347. https://doi.org/10.1016/j.econlet.2013.12.025
    • 2012
  • Lambrecht, Anja, Seim, Katja, Vilcassim, Naufel, Cheema, Amar, Chen, Yuxin, Crawford, Gregory S., Hosanagar, Kartik, Iyengar, Raghuram, Koenigsberg, Oded & Lee, Robin et al (2012). Price discrimination in service industries. Marketing Letters, 23(2), 423-438. https://doi.org/10.1007/s11002-012-9187-0
  • Ascarza, Eva, Lambrecht, Anja, Vilcassim, Naufel (2012). When talk is “free”: the effect of tariff structure on usage under two- and three-part tariffs. Journal of Marketing Research, 49(6), 882-899. https://doi.org/10.1509/jmr.10.0444
    • 2008
  • Koenigsberg, Oded, Muller, Eitan, Vilcassim, Naufel J. (2008). easyJet® pricing strategy: should low-fare airlines offer last-minute deals? Quantitative Marketing and Economics, 6(3), 279-297. https://doi.org/10.1007/s11129-007-9036-2
  • Bruno, Hernán A., Vilcassim, Naufel J. (2008). Structural demand estimation with varying product availability. Marketing Science, 27(6), 1126-1131. https://doi.org/10.1287/mksc.1080.0366
    • 2007
  • Chu, Junhong, Chintagunta, Pradeep K., Vilcassim, Naufel J. (2007). Assessing the economic value of distribution channels: an application to the personal computer industry. Journal of Marketing Research, 44(1), 29-41. https://doi.org/10.1509/jmkr.44.1.29
    • 2006
  • Chintagunta, Pradeep K., Kadiyali, Vrinda, Vilcassim, Naufel J. (2006). Endogeneity and simultaneity in competitive pricing and advertising: a logit demand analysis. Journal of Business, 79(9), 2761-2787. https://doi.org/10.1086/507998
    • 2005
  • Dubé, Jean-Pierre, Sudhir, K., Ching, Andrew, Crawford, Gregory S., Draganska, Michaela, Fox, Jeremy T., Hartmann, Wesley, Hitsch, Günter J., Viard, V. Brian & Villas-Boas, Miguel et al (2005). Recent advances in structural econometric modeling: dynamics, product positioning and entry. Marketing Letters, 16(3), 209-224. https://doi.org/10.1007/s11002-005-5886-0
  • Bronnenberg, Bart J., Rossi, Peter E., Vilcassim, Naufel J. (2005). Structural modeling and policy simulation. Journal of Marketing Research, 42(1), 22-26. https://doi.org/10.1509/jmkr.42.1.22.56887
    • 2004
  • Drèze, Xavier, Nisol, Patricia, Vilcassim, Naufel J. (2004). Do promotions increase store expenditures? A descriptive study of household shopping behavior. Quantitative Marketing and Economics, 2(1), 59-95. https://doi.org/10.1023/B:QMEC.0000017035.35940.60
  • Chintagunta, Pradeep K., Kadiyali, Vrinda, Vilcassim, Naufel J. (2004). Structural models of competition: a marketing strategy perspective. In Moorman, Christine, Lehmann, Donald R. (Eds.), Assessing Marketing Strategy Performance . Marketing Science Institute.
    • 2000
  • Kadiyali, Vrinda, Chintagunta, Pradeep, Vilcassim, Naufel (2000). Manufacturer-retailer channel interactions and implications for channel power: an empirical investigation of pricing in a local market. Marketing Science, 19(2), 127-148. https://doi.org/10.1287/mksc.19.2.127.11805
    • 1999
  • Kadiyali, Vrinda, Vilcassim, Naufel J., Chintagunta, Pradeep (1999). Product line extensions and competitive market interactions: an empirical analysis. Journal of Econometrics, 89(1-2), 339-363. https://doi.org/10.1016/S0304-4076(98)00066-9
  • Vilcassim, Naufel J., Kadiyali, Vrinda, Chintagunta, Pradeep K. (1999). Investigating dynamic multifirm market interactions in price and advertising. Management Science, 45(4), 499-518. https://doi.org/10.1287/mnsc.45.4.499
  • Jain, Dipak C., Muller, Eitan, Vilcassim, Naufel J. (1999). Pricing patterns of cellular phones and phonecalls: a segment-level analysis. Management Science, 45(2), 131-141. https://doi.org/10.1287/mnsc.45.2.131
    • 1998
  • Chintagunta, Pradeep K., Vilcassim, Naufel J. (1998). Empirical implications of unobserved household heterogeneity for manufacturer and retailer pricing. Journal of Retailing and Consumer Services, 5(1), 15-24.
    • 1996
  • Kadiyali, Vrinda, Vilcassim, Naufel J., Chintagunta, Pradeep K. (1996). Empirical analysis of competitive product line pricing decisions: lead, follow, or move together? Journal of Business, 69(4), 459-487.
    • 1995
  • Chintagunta, Pradeep K., Vilcassim, Naufel J. (1995). A two-period repeated game advertising investment model for oligopolistic markets with an application to the beer industry. Decision Sciences, 26(4), 531-559. https://doi.org/10.1111/j.1540-5915.1995.tb01439.x
  • Vilcassim, Naufel J., Chintagunta, Pradeep K. (1995). Investigating retailer product category pricing from household scanner panel data. Journal of Retailing, 71(2), 103-128. https://doi.org/10.1016/0022-4359(95)90003-9
    • 1994
  • Jain, Dipak C., Vilcassim, Naufel J., Chintagunta, Pradeep K. (1994). A random-coefficients logit brand choice model applied to panel data. Journal of Business and Economic Statistics, 12(3), 317-328. https://doi.org/10.2307/1392088
  • Jain, Dipak C., Vilcassim, Naufel J. (1994). Estimating household purchase rates for consumer nondurable goods. Applied Stochastic Models and Data Analysis, 10(1), 15-26. https://doi.org/10.1002/asm.3150100103
  • Chintagunta, Pradeep K., Vilcassim, Naufel J. (1994). Marketing investment decisions in a dynamic duopoly: a model and empirical analysis. International Journal of Research in Marketing, 11(3), 287-306. https://doi.org/10.1016/0167-8116(94)90007-8
    • 1993
  • Chintagunta, Pradeep K., Rao, Vithala R., Vilcassim, Naufel J. (1993). Equilibrium pricing and advertising strategies for nondurable experience products in a dynamic duopoly. Managerial and Decision Economics, 14(3), 221-234. https://doi.org/10.1002/mde.4090140303
    • 1992
  • Chintagunta, Pradeep K., Vilcassim, Naufel J. (1992). An empirical investigation of advertising strategies in a dynamic duopoly. Management Science, 38(9), 1230-1244. https://doi.org/10.1287/mnsc.38.9.1230
    • 1991
  • Chintagunta, Pradeep K., Jain, Dipak C., Vilcassim, Naufel J. (1991). Investigating heterogeneity in brand preferences in logit models for panel data. Journal of Marketing Research, 28(4), 417-428. https://doi.org/10.2307/3172782
  • Jain, Dipak C., Vilcassim, Naufel J. (1991). Investigating household purchase timing decisions: a conditional hazard function approach. Marketing Science, 10(1), 1-23. https://doi.org/10.1287/mksc.10.1.1
  • Vilcassim, Naufel J., Jain, Dipak C. (1991). Modeling purchase-timing and brand-switching behavior incorporating explanatory variables and unobserved heterogeneity. Journal of Marketing Research, 28(1), 29-41. https://doi.org/10.2307/3172724
    • 1989
  • Jain, Dipak C., Vilcassim, Naufel J. (1989). Testing functional forms of market share models using the Box-Cox transformation and the Lagrange multiplier approach. International Journal of Research in Marketing, 6(2), 95-107. https://doi.org/10.1016/0167-8116(89)90004-9
  • Vilcassim, Naufel J. (1989). Extending the rotterdam model to test hierarchicalmarket structures. Marketing Science, 8(2), 181-190. https://doi.org/10.1287/mksc.8.2.181
    • 1987
  • Vilcassim, Naufel J., Wittink, Dick R. (1987). Supporting a higher shelf price through coupon distributions. Journal of Consumer Marketing, 4(2), 29-39. https://doi.org/10.1108/eb008194